International Myeloma Foundation (IMF) Patient, President & CEO Yelak Biru was recently featured in Innovation & Tech Today as a guest author, co-authoring “How Data for the Greater Good is Fostering Hope and Improving Outcomes” with Krishnan Venkata, Chief Client Officer at LatentView Analytics.  
 
The article highlights the importance of “data for the greater good.”  
 
“When used efficiently, it improves the health of the organization, creates a highly engaged community of customers, and builds a more efficient work environment. But organizations that want to use data to advance the greater good need a strategic roadmap to ensure it all comes together. It starts with asking: What, how, and where? When these questions are answered, data becomes a secret superpower, with the ability to create hope in seemingly hopeless situations.” 
 
The article further elaborates how the IMF is leveraging data, making “unifying data” its mission “to build a powerful education program for patients and their families who have received a myeloma diagnosis or relapse. In partnership with LatentView Analytics, IMF is shortening the time to hope—the period from diagnosis or relapse to a patient’s realization that they can live with myeloma.” 
 
“Non-profit organizations and foundations with a focus on philanthropy, curious about how their data could create a positive impact, can ask three critical questions to learn how they can use their data to impact the greater good: What, how, and where.” 
 
To find out how the IMF leverages data and overcomes challenges, read the full article.