2025 Myeloma Action Month Celebrates #MyelomaMilestones
This year’s global campaign reaches more than 50 million people across 52 countries
By Peter Anton, IMF Vice President, Marketing
Myeloma Action Month (MAM) takes place every March to raise awareness of myeloma and inspire action. The International Myeloma Foundation (IMF) is grateful for your support in making this year’s Myeloma Action Month global awareness campaign a success, with more than 50 million people reached across 52 countries. Multiple myeloma has no borders.
Myeloma is a blood cancer that is diagnosed in more than 176,000 people worldwide every year. Most people have never heard of this disease prior to their own diagnosis or the diagnosis of a loved one.
Myeloma Action Month is a powerful movement that brings the global myeloma community together each year throughout the month of March to support the search for a cure, raise awareness, celebrate personal stories of resilience, strengthen connections, and inspire hope. This year, the IMF took action through its social awareness campaign – #MyelomaMilestone – and every milestone, big or small, was celebrated.
#MyelomaMilestone global campaign
Through the power of personal milestones from those affected by myeloma – a significant treatment breakthrough, overcoming a tough challenge, learning a new skill, or simply enjoying a precious moment with loved ones – the #MyelomaMilestone campaign for Myeloma Action Month raised global awareness about this little-known disease while strengthening ties with members of the global myeloma community.
The #MyelomaMilestone campaign is a celebration of progress, resilience, and hope. Every milestone raises awareness and disseminates information about myeloma. Milestones help drive advocacy efforts and encourage policymakers to prioritize myeloma research, improve patient access to care, and ensure equitable treatment options for all. Additionally, as myeloma awareness grows, so does the momentum in myeloma research that brings us ever-closer to a cure.
A milestone year for the IMF
#MyelomaMilestone is an apt and timely theme for the IMF. In October 2025, the IMF will celebrate our 35th anniversary, a major milestone! The support of the global myeloma community has made these 35 years possible. Together, we’ve championed patients and care partners, educated healthcare professionals, and funded groundbreaking myeloma research. As we look to an even brighter future, we honor the past, celebrate the present, and continue to defy boundaries and redefine possibilities. The IMF vision is that of a world where every myeloma patient can live life to the fullest, unburdened by the disease.
Facebook LIVE Q&A events
To further enhance the effect of the #MyelomaMilestone global campaign, the IMF hosted three Facebook LIVE “Ask Me Anything About Myeloma” Q&A events to inform the myeloma community about the latest in myeloma research, clinical therapies, disparities in healthcare, benefits of good nutrition, and more. Turn to page 2 of this edition of Myeloma Today and use the QR codes to view the video replays.
2025 Boca Raton Patient & Family Seminar
On March 14–15, the IMF held its annual Patient & Family Seminar (PFS) in Boca Raton, FL. One of the highlights was a “Fireside Chat” with Dr. Joseph Mikhael (IMF Chief Medical Officer) and Dr. Rafat Abonour (Indiana University – Indianapolis, IN) on What is the Future of Myeloma? Turn to page 4 of this edition of Myeloma Today to read more about it.
Miracles for Myeloma 5K Run/Walk
On March 15 in Boca Raton, Florida, the IMF launched the Miracles for Myeloma 5K Run/Walk, the first in a series of such events to be held across the U.S. to raise myeloma awareness and to accelerate our efforts to find a cure. “The Boca Raton Miracles for Myeloma 5K Run/Walk was nothing short of extraordinary,” said Sylvia Dsouza (IMF Vice President, Development). “Patients, care partners, families, clinicians, and advocates came together to advance the IMF’s mission. We extend our warmest thanks to the community for supporting the IMF during Myeloma Action Month.”
A celebration across the world
During the 2025 Myeloma Action Month, the global myeloma community celebrated #MyelomaMilestones, raised myeloma awareness, and embraced each other’s achievements.
(This article was first published in the 2025 Spring Edition of the IMF's quarterly publication, Myeloma Today. Read the full publication here.)