Imagine being served up content that met you where you are in your patient journey. You visit the IMF website and learn what clinical trials you qualify for, or which myeloma experts can best help you in your region. To better serve its patient community, the International Myeloma Foundation (IMF) has deployed Data Lakes for Nonprofits – powered by Amazon Web Services (AWS) and offered by AWS and Salesforce. The goal is to create a more patient-focused digital ecosystem and advance the IMF’s data strategy.

What This Means for the IMF?

Unlocking the value of data for the betterment and advancement of care and quality of life for people with myeloma is the IMF’s vital goal. The IMF remains committed to being the primary source for patients with myeloma in the areas of research, support, education and advocacy, and ensuring patients find the information they need when they need it. Data Lakes for Nonprofits is a future-focused way to achieve this goal.

Read the full case study from Smart Brief below.