On this episode of “Transforming Biopharma,” Managing Partner of ZS Associates Maria Whitman talks with International Myeloma Foundation (IMF) President and CEO Yelak Biru on how he merged his 25 years of data analytic expertise at Fortune 500 companies with his 28 years of living with the complex blood cancer multiple myeloma into a service-oriented mindset.

Listen as Yelak shares that he is “not an advocate, but someone who is part of a relay race and I'm just carrying the baton from the person that came before me and I'm going to respectfully carry it forward and give it to the person that's going to come after me.” In his effort to pass this baton, Yelak leans on data, technology, and AI to envision a future where all patients are met exactly where they are in their disease journeys.