Peter Anton is a global marketing and communications leader with over 30 years of experience driving strategy, brand growth, and audience engagement across startups and major corporations. He currently leads global marketing and communications for the International Myeloma Foundation (IMF), leveraging his deep expertise in marketing, branding, and team leadership.

Peter has an extensive background in media and entertainment, having held key leadership roles at Sony Music, Sony Pictures Digital, and TMINUS10—a Sony Broadband venture he co-founded and led as President & CEO. He also served as VP of Digital Strategy & Marketing for The Grammys, where he built the department from the ground up, advised Grammy Foundations (MusiCares and Grammy in the Schools), and conceptualized Grammy Live, a pioneering multi-day interactive digital experience.

Peter also played a pivotal role in shaping the Brammo Electric Motorcycles brand and successfully launching its products internationally. More recently, he led global marketing and creative services at HomeExchange.com, the world’s largest home-swapping network, where he spearheaded brand growth and global expansion.

A visionary marketing strategist, Peter is also known for building and leading exceptional teams, fostering collaboration, and empowering talent to drive innovation and success.